Geekwire’s John Cook wrote a piece naming Avalara CEO Scott McFarlane a 2011 Newsmaker.
. . . Avalara — under the direction of founder and CEO Scott McFarlane — is executing on some big ideas in the shadow of the ferry terminal. And 2011 was perhaps the most significant year in the company’s 12-year history.
The story highlights McFarlane’s vision of how Avalara fits in to the current turmoil over online sales tax:
. . . Given Amazon.com’s tax squabbles, online sales tax collection became a very hot topic. Avalara is positioning itself to capitalize on some of the choppy seas, with McFarlane claiming that online sales tax collection doesn’t have to be a headache for businesses.
In addition, Cook summarizes Avalara’s current and projected growth:
The company is on track to top $30 million in revenue this year, with McFarlane and crew saying they’d like to crack the $100 million sales mark in the coming years. They’ve also grown to 225 employees, adding more than 100 employees at offices in Virginia, California, India and, of course, Bainbridge Island.



